61% of programmatic budgets are spent on open exchanges utilizing RTB. So how does it work and what are the benefits to advertisers and publisher? Real-time bidding allows buyers to find audiences at scale and gives sellers the power to realize the maximum value for each impression. Gamut’s “What is RTB?” whitepaper explains why real-time bidding (RTB) is important, and important to understand.
To read more, download the PDF here.