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Politically Programmatic

By Rob Byrnes Senior Director of Programmatic Sales, Gamut via Ad Age Programmatic advertising may be the greatest thing to come to elections since the voting booth. Consider some of the benefits of programmatic: it’s easy to scale, it’s fast, it’s nimble, and it’s self-optimizing. The benefits go on and on. The Ad Age article... Read more »

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Tagless gets you half way there

August 5, 2015 – Rob Byrnes, Senior Director of Programmatic Sales,  Gamut via AdExchanger Traditional publisher waterfalls, where impressions are exposed to sales channels in descending order of the perceived value of each channel, have always stuck in the craw of yield-obsessed media sellers.  Tagless solutions are helpful for publishers to optimize their indirect sales channel pricing.... Read more »

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