What We're Reading

Politically Programmatic

By Rob Byrnes, Senior Director of Programmatic Sales, Gamut via Ad Age Programmatic advertising may be the greatest thing to come to elections since the voting booth. Consider some of the benefits of programmatic: it’s easy to scale, it’s fast, it’s nimble, and it’s self-optimizing. The benefits go on and on. The Ad Age article... Read more »

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Tagless gets you half way there

August 5, 2015 – Rob Byrnes, Senior Director of Programmatic Sales, Gamut via AdExchanger Traditional publisher waterfalls, where impressions are exposed to sales channels in descending order of the perceived value of each channel, have always stuck in the craw of yield-obsessed media sellers.  Tagless solutions are helpful for publishers to optimize their indirect sales channel pricing. Now... Read more »

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Viewability with a side of attribution? Not in DR

June 25, 2015 – Traci Will, Director of Sales Analytics, Gamut via DigiDay While tracking independent human actions (e.g., views, clicks, conversions) as data in an ad serving environment can be relatively easy, turning that data into meaningful measurement (i.e. real attribution) is often quite challenging. This, of course, is why the digital advertising industry has prioritized initiatives such as viewability, with the... Read more »

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The private marketplace problem

Understanding why a PMP doesn’t always work June 9, 2015 – Scott Siegler, SVP Engineering & West Coast Operatons Gamut via MediaPost Private marketplaces seem to bring us towards the heart of what programmatic is all about: bidding on the right impression, at just the right time and ideally for the right price.  However, performance... Read more »

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