Insights

Back to School Insights

Take notes as Gamut explores the Back to School season with insights showing digital behaviors, geographical data, and just how parents find those deals on everything from school supplies to clothing. With 46 million parents of school-aged children needing to buy a variety of supplies and accessories before sending their kids back to the classroom,... Read more »

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Gamut explores Valentine’s Day

How romantic are we at Gamut? Valentine’s Day is upon us and #TeamGamut wanted to know, just how romantic are we? So we decided to team up with our data partner CivicScience, to see how respondents answered and just how romantic (or not!) we were. CivicScience is a leading intelligent polling and real-time consumer insights platform,... Read more »

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Growing with Gamut: 2015 retrospective

New year, new lessons. Launching in the twilight of 2014, Gamut united the businesses of Cox Digital Solutions and Cox Cross Media. Through Gamut, we sought to help advertisers and publishers find more success by combining advanced technology with human understanding. This resulted in a deeper knowledge of the best way to implement our data... Read more »

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Mobile and holiday shopping

Fewer people were flocking to stores to take advantage of Black Friday deals. Only 1 in 5 adults planned to shop on this day, opting instead to spend time with their families and digest their turkey feasts. However, people still want to find the best deals they can in time for the holidays, and many... Read more »

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World Kindness Day

Our commitment to kindness continues Today marks World Kindness Day, and in order to celebrate, we spent the past 30 days performing random acts of kindness for people all around us. Our goal was to spread the message of Small Acts, a nonprofit organization dedicated to bringing positivity to those in need. Although we feel... Read more »

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Scary smart insights

Trick or Treat: Gamut opens the door to Halloween insights. We peered into our cauldrons to take a closer look at the most popular tricks and treats of the season. View the video below to see all of our spooky stats. This is just a small sample of the data and consumer insights that Gamut can... Read more »

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Committed to Kindness

In a recent CivicScience poll, 81% of respondents said that being kind is more important than being successful – and we couldn’t agree more! To celebrate World Kindness Day, CoxReps and Gamut have partnered with Small Acts, a non-profit organization that performs acts of kindness for those in need of positivity. These acts of kindness... Read more »

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Fall data art series

What’s your favorite part about the fall? The air has gotten cooler and the leaves have begun to change colors; fall is officially underway. With this change in seasons come delightful holidays like Halloween and Thanksgiving, as well as more irksome trends like “pumpkin-spice” everything and the inescapable Black Friday advertising. Gamut, with help from our... Read more »

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Back to School: where are parents looking for deals?

The summer sun has set once again, and school is officially in session. The weeks leading up to September are prime time for parents to hunt for deals on supplies for the impending school year. We wanted to know where parents across America are most likely to go bargain hunting this Back to School season.... Read more »

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National Dog Day

Celebrating our best friends on #NationalDogDay! National Dog Day is in its 11th year (77th doggy year!) and “serves to help galvanize the public to recognize the number of dogs that need to be rescued each year, and acknowledges family dogs and dogs that work selflessly each day to save lives, keep us safe and... Read more »

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