In the Media

Avoid programmatic fraud with these strategic tips

By Soo Jin Oh, VP of Client Strategy & Solutions via MarketingLand. It seems as though you can’t read about programmatic these days without the mention of fraud. A recent study commissioned by two WPP media buying agencies estimated that fraudulent traffic could cost digital advertisers upwards of $16.4 billion in 2017 alone. That figure is... Read more »

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Mobile Advertising Strategy: 3 Things to Keep in Mind

By David Aaron, VP of Sales, Gamut via Strictly Marketing Magazine For years, mobile was considered the next big thing in advertising. Today, marketers can fully take advantage of this platform, with consumers spending more and more time on their mobile devices. And it shows no signs of slowing down. For that reason, it has... Read more »

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Video Must Be Sold The Way Buyers Want To Buy It

By Rachel Williamson, VP & GM, Gamut via MediaPost According to the Interactive Advertising Bureau, the surge in spending on digital video has tripled in the past three years. Additionally, marketers and agencies have expressed their intention to expand spend on digital video in the years to come. Despite such robust demand, the supply of... Read more »

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Hunt for low rates might be muting your campaign ROI

By Traci Will, Senior Director of Media Sales Analytics, CoxReps and Gamut, via Chief Marketer ROI matters. After all, today’s marketing professionals are tasked as much with executing successful creative campaigns as they are with managing costs. Balancing on the budgetary tight rope is tough. Marketers need to know how to make every dollar stretch. At the... Read more »

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Advertising strategies for targeting travelers

By Erica Ellis, Director of Insights, CoxReps / Gamut via ResortTrades Travel brands, specifically resorts and hotels, are increasingly positioned to leverage consumers’ self-sufficient outlook on travel planning. It’s no secret that more and more consumers are bypassing travel agents to make their own travel arrangements online,  either directly with hotels,  resorts, airlines, and cruise... Read more »

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Content: The Crown Jewel of Premium

By Matt Murphy, VP Product and Digital Strategy, Gamut, via MediaPost The growth of the digital landscape has fueled a contentious debate over what exactly premium inventory is. Programmatic buyers can use data targeting and inventory quality signals to sniff out a bot or determine viewability. To some, this means premium; to others, premium depends... Read more »

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Are your targeting objectives sabotaging your business objectives?

By Rachel Clayton, VP of Insights, Analytics, Marketing, CoxReps, Gamut, via MediaPost Today’s marketers have a myriad of data and technology tools to use in their quest to target and engage with individual consumers. Between these tools and programmatic buying technology, any brand can now create what can appear to be a foolproof digital advertising plan. But sometimes, having... Read more »

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As OTT evolves, the need for more intentional advertising rises

By Rob Byrnes, Senior Director of Programmatic Sales, Gamut,  via MediaShift The rise of “over-the-top” (OTT) video has created a range of new avenues for audiences to consume content. Delivery of programs is no longer married to linear TV. Today, you can watch a TV program as easily on Video on Demand (VOD) or on your mobile device.... Read more »

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Leadership in the Era of the Diverse Workplace

The 21st century workforce continues to evolve at a breakneck pace By Kim Guthrie, President of CoxReps, via Boss Magazine Henry Ford famously said: “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from... Read more »

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Three Questions to Ask to Better Understand the ROI on Your Digital Ad Spend

August 25, 2016 – by Traci Will, Senior Director of Media Sales Analytics, CoxReps /Gamut via Digital Dealer The automotive industry is no stranger to advertising. Auto dealers, in particular, tend to allocate sizeable portions of their marketing budget to ad buys. With the rise of digital platforms and evolution in consumption habits of consumers, more and more... Read more »

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