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Video Must Be Sold The Way Buyers Want To Buy It

By Rachel Williamson, VP & GM, Gamut via MediaPost According to the Interactive Advertising Bureau, the surge in spending on digital video has tripled in the past three years. Additionally, marketers and agencies have expressed their intention to expand spend on digital video in the years to come. Despite such robust demand, the supply of… Read more »

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Hunt for low rates might be muting your campaign ROI

By Traci Will, Senior Director of Media Sales Analytics, CoxReps and Gamut, via Chief Marketer ROI matters. After all, today’s marketing professionals are tasked as much with executing successful creative campaigns as they are with managing costs. Balancing on the budgetary tight rope is tough. Marketers need to know how to make every dollar stretch. At the… Read more »

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Advertising strategies for targeting travelers

By Erica Ellis, Director of Insights, CoxReps / Gamut via ResortTrades Travel brands, specifically resorts and hotels, are increasingly positioned to leverage consumers’ self-sufficient outlook on travel planning. It’s no secret that more and more consumers are bypassing travel agents to make their own travel arrangements online,  either directly with hotels,  resorts, airlines, and cruise… Read more »

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Moremore

Content: The Crown Jewel of Premium

By Matt Murphy, VP Product and Digital Strategy, Gamut, via MediaPost The growth of the digital landscape has fueled a contentious debate over what exactly premium inventory is. Programmatic buyers can use data targeting and inventory quality signals to sniff out a bot or determine viewability. To some, this means premium; to others, premium depends… Read more »

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Moremore

Are your targeting objectives sabotaging your business objectives?

By Rachel Clayton, VP of Insights, Analytics, Marketing, CoxReps, Gamut, via MediaPost Today’s marketers have a myriad of data and technology tools to use in their quest to target and engage with individual consumers. Between these tools and programmatic buying technology, any brand can now create what can appear to be a foolproof digital advertising plan. But sometimes, having… Read more »

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Moremore

As OTT evolves, the need for more intentional advertising rises

By Rob Byrnes, Senior Director of Programmatic Sales, Gamut,  via MediaShift The rise of “over-the-top” (OTT) video has created a range of new avenues for audiences to consume content. Delivery of programs is no longer married to linear TV. Today, you can watch a TV program as easily on Video on Demand (VOD) or on your mobile device…. Read more »

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Moremore

Leadership in the Era of the Diverse Workplace

The 21st century workforce continues to evolve at a breakneck pace By Kim Guthrie, President of CoxReps, via Boss Magazine Henry Ford famously said: “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from… Read more »

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Are You Measuring Your Online Ad Campaigns Correctly?

May 26, 2016 – by Traci Will, Senior Director of Media Sales Analytics, CoxReps / Gamut via My Total Retail Online retailers have naturally migrated to the digital landscape where their business functions serve as a way to engage with potential customers. However, despite a symbiosis between digital advertising and digital businesses, many e-commerce companies often… Read more »

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Online advertising helps operators reach niche customers.

April 20, 2016 – by Michelle Lenzo, VP Sales  forGamut via QSR Magazine In today’s world, it’s difficult to identify a “typical” quick-service customer. It’s not a one-size-fits-all bunch, but rather, a diverse population with a range of individual preferences. A single restaurant’s customer base is often composed of wildly different taste profiles, dietary needs, desires, values, and… Read more »

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How Proper Preparation Can Maximize Your Digital Advertising Campaign

April 18, 2016 – by Traci Will, Senior Director Media Sales Analytics for CoxReps and Gamut via MultiChannel Merchant CoxReps and Gamut Traci Will, Sr. Director of Media Sales analytics, CoxReps and GamutMore and more consumers are participating in the modern digital landscape, using the internet to do everything from shop for groceries and electronics, to maintaining social relationships and consuming… Read more »

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Local Is Key Ad Drive In Presidential Election

April 8, 2016 – by Andrea Duggan, VP Political Media Sales for Gamut via MediaPost The 2016 race to the White House has been an election cycle of many firsts, particularly when it comes to the candidates’ advertising campaigns. It is the first presidential election cycle to fully embrace programmatic technology; he first candidate to advertise on… Read more »

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Advertising your agency online? Here are some tips

March 31, 2016 – by Jesse Goldstein, account executive for Gamut via PropertyCasualty360 Whether you’re an insurance agent, broker, carrier or lawyer, getting your target markets acquainted with your insurance services can feel overwhelming. For many, their expertise lies in the insurance business and not in self-promotion, marketing or advertising. Word-of-mouth is the prime resource for… Read more »

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Donald Trump and his impact on local programmatic

March 22, 2016 — by Lauryn Chamberlain, via GeoMarketing Targeting a national campaign down at the local level has major search — and sales — implications for retailers. The same holds true for politicians: Customizing a campaign message and delivering it through both mobile and local media channels increases its relevancy, maximizing the chances that recipients… Read more »

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Moremore

How local digital can win the election

February 24, 2016 – byAndrea Duggan, VP Political Media Sales,Gamut via NetNewsCheck Digital sales veteran Andrea Duggan says local media are well positioned to win a healthy share of 2016’s election spend, provided they can meet four key criteria. They must tout their engaged civic audience to campaigns, price to reflect the premium value of their… Read more »

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The convergence of programmatic and local media in political advertising

January 12, 2016 – byAndrea Duggan, Vice President Media Sales,Gamut via Street Fight Local media has regularly played an important role in the political campaign process. But its favorability has oscillated in recent years, mainly due to the rise of programmatic technology. In election cycles of years’ past, local media and programmatic technology functioned in two separate silos…. Read more »

thumb image
Moremore

Video Must Be Sold The Way Buyers Want To Buy It

By Rachel Williamson, VP & GM, Gamut via MediaPost According to the Interactive Advertising Bureau, the surge in spending on digital video has tripled in the past three years. Additionally, marketers and agencies have expressed their intention to expand spend on digital video in the years to come. Despite such robust demand, the supply of… Read more »

thumb image
Moremore

Hunt for low rates might be muting your campaign ROI

By Traci Will, Senior Director of Media Sales Analytics, CoxReps and Gamut, via Chief Marketer ROI matters. After all, today’s marketing professionals are tasked as much with executing successful creative campaigns as they are with managing costs. Balancing on the budgetary tight rope is tough. Marketers need to know how to make every dollar stretch. At the… Read more »

thumb image
Moremore

Advertising strategies for targeting travelers

By Erica Ellis, Director of Insights, CoxReps / Gamut via ResortTrades Travel brands, specifically resorts and hotels, are increasingly positioned to leverage consumers’ self-sufficient outlook on travel planning. It’s no secret that more and more consumers are bypassing travel agents to make their own travel arrangements online,  either directly with hotels,  resorts, airlines, and cruise… Read more »

thumb image
Moremore

Content: The Crown Jewel of Premium

By Matt Murphy, VP Product and Digital Strategy, Gamut, via MediaPost The growth of the digital landscape has fueled a contentious debate over what exactly premium inventory is. Programmatic buyers can use data targeting and inventory quality signals to sniff out a bot or determine viewability. To some, this means premium; to others, premium depends… Read more »

thumb image
Moremore

Gamut Names David Aaron Vice President of Sales

NEW YORK – September 26, 2016 – Gamut has named David Aaron its new Vice President of Sales. In this role, Aaron will lead the Gamut sales team in developing strategies to create successful client partnerships and drive revenue. Prior to joining Gamut,  Aaron was a Director of Digital Ad Sales at Viacom, where he ran a team overseeing… Read more »

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Moremore

Are your targeting objectives sabotaging your business objectives?

By Rachel Clayton, VP of Insights, Analytics, Marketing, CoxReps, Gamut, via MediaPost Today’s marketers have a myriad of data and technology tools to use in their quest to target and engage with individual consumers. Between these tools and programmatic buying technology, any brand can now create what can appear to be a foolproof digital advertising plan. But sometimes, having… Read more »

thumb image
Moremore

As OTT evolves, the need for more intentional advertising rises

By Rob Byrnes, Senior Director of Programmatic Sales, Gamut,  via MediaShift The rise of “over-the-top” (OTT) video has created a range of new avenues for audiences to consume content. Delivery of programs is no longer married to linear TV. Today, you can watch a TV program as easily on Video on Demand (VOD) or on your mobile device…. Read more »

thumb image
Moremore

Leadership in the Era of the Diverse Workplace

The 21st century workforce continues to evolve at a breakneck pace By Kim Guthrie, President of CoxReps, via Boss Magazine Henry Ford famously said: “If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from… Read more »

thumb image
Moremore

Back to School Insights

Take notes as Gamut explores the Back to School season with insights showing digital behaviors, geographical data, and just how parents find those deals on everything from school supplies to clothing. With 46 million parents of school-aged children needing to buy a variety of supplies and accessories before sending their kids back to the classroom,… Read more »

thumb image
Moremore

Are You Measuring Your Online Ad Campaigns Correctly?

May 26, 2016 – by Traci Will, Senior Director of Media Sales Analytics, CoxReps / Gamut via My Total Retail Online retailers have naturally migrated to the digital landscape where their business functions serve as a way to engage with potential customers. However, despite a symbiosis between digital advertising and digital businesses, many e-commerce companies often… Read more »

thumb image
Moremore

Online advertising helps operators reach niche customers.

April 20, 2016 – by Michelle Lenzo, VP Sales  forGamut via QSR Magazine In today’s world, it’s difficult to identify a “typical” quick-service customer. It’s not a one-size-fits-all bunch, but rather, a diverse population with a range of individual preferences. A single restaurant’s customer base is often composed of wildly different taste profiles, dietary needs, desires, values, and… Read more »

thumb image
Moremore

How Proper Preparation Can Maximize Your Digital Advertising Campaign

April 18, 2016 – by Traci Will, Senior Director Media Sales Analytics for CoxReps and Gamut via MultiChannel Merchant CoxReps and Gamut Traci Will, Sr. Director of Media Sales analytics, CoxReps and GamutMore and more consumers are participating in the modern digital landscape, using the internet to do everything from shop for groceries and electronics, to maintaining social relationships and consuming… Read more »

thumb image
Moremore

Local Is Key Ad Drive In Presidential Election

April 8, 2016 – by Andrea Duggan, VP Political Media Sales for Gamut via MediaPost The 2016 race to the White House has been an election cycle of many firsts, particularly when it comes to the candidates’ advertising campaigns. It is the first presidential election cycle to fully embrace programmatic technology; he first candidate to advertise on… Read more »

thumb image
Moremore

Advertising your agency online? Here are some tips

March 31, 2016 – by Jesse Goldstein, account executive for Gamut via PropertyCasualty360 Whether you’re an insurance agent, broker, carrier or lawyer, getting your target markets acquainted with your insurance services can feel overwhelming. For many, their expertise lies in the insurance business and not in self-promotion, marketing or advertising. Word-of-mouth is the prime resource for… Read more »

thumb image
Moremore

Donald Trump and his impact on local programmatic

March 22, 2016 — by Lauryn Chamberlain, via GeoMarketing Targeting a national campaign down at the local level has major search — and sales — implications for retailers. The same holds true for politicians: Customizing a campaign message and delivering it through both mobile and local media channels increases its relevancy, maximizing the chances that recipients… Read more »

thumb image
Moremore

How local digital can win the election

February 24, 2016 – byAndrea Duggan, VP Political Media Sales,Gamut via NetNewsCheck Digital sales veteran Andrea Duggan says local media are well positioned to win a healthy share of 2016’s election spend, provided they can meet four key criteria. They must tout their engaged civic audience to campaigns, price to reflect the premium value of their… Read more »

thumb image
Moremore

Gamut explores Valentine’s Day

How romantic are we at Gamut? Valentine’s Day is upon us and #TeamGamut wanted to know, just how romantic are we? So we decided to team up with our data partner CivicScience, to see how respondents answered and just how romantic (or not!) we were. CivicScience is a leading intelligent polling and real-time consumer insights platform,… Read more »

thumb image
Moremore

The convergence of programmatic and local media in political advertising

January 12, 2016 – byAndrea Duggan, Vice President Media Sales,Gamut via Street Fight Local media has regularly played an important role in the political campaign process. But its favorability has oscillated in recent years, mainly due to the rise of programmatic technology. In election cycles of years’ past, local media and programmatic technology functioned in two separate silos…. Read more »

thumb image
Moremore

Growing with Gamut: 2015 retrospective

New year, new lessons. Launching in the twilight of 2014, Gamut united the businesses of Cox Digital Solutions and Cox Cross Media. Through Gamut, we sought to help advertisers and publishers find more success by combining advanced technology with human understanding. This resulted in a deeper knowledge of the best way to implement our data… Read more »

thumb image
Moremore

Mobile and holiday shopping

Fewer people were flocking to stores to take advantage of Black Friday deals. Only 1 in 5 adults planned to shop on this day, opting instead to spend time with their families and digest their turkey feasts. However, people still want to find the best deals they can in time for the holidays, and many… Read more »

thumb image
Moremore

World Kindness Day

Our commitment to kindness continues Today marks World Kindness Day, and in order to celebrate, we spent the past 30 days performing random acts of kindness for people all around us. Our goal was to spread the message of Small Acts, a nonprofit organization dedicated to bringing positivity to those in need. Although we feel… Read more »

thumb image
Moremore

Scary smart insights

Trick or Treat: Gamut opens the door to Halloween insights. We peered into our cauldrons to take a closer look at the most popular tricks and treats of the season. View the video below to see all of our spooky stats. This is just a small sample of the data and consumer insights thatGamut can provide…. Read more »

thumb image
Moremore

Digiday Agency Summit

Key Biscayne, FL October 26-28, 2015 Gamut is proud to be a sponsor of the Digiday Agency Summary held October 26-28 from Key Biscayne, Florida.  Gamut’s Michael Scott, SVP of Strategic Partnerships will be leading a discussion starting at 9:45am on Wednesday, October 28th. Dialog with Gamut: Media lessons learned from past political campaigns will concentrate on the cycle that is… Read more »

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Moremore

Committed to Kindness

In a recent CivicScience poll, 81% of respondents said that being kind is more important than being successful – and we couldn’t agree more! To celebrate World Kindness Day, CoxReps and Gamut have partnered with Small Acts, a non-profit organization that performs acts of kindness for those in need of positivity. These acts of kindness… Read more »

thumb image
Moremore

Fall data art series

What’s your favorite part about the fall? The air has gotten cooler and the leaves have begun to change colors; fall is officially underway. With this change in seasons come delightful holidays like Halloween and Thanksgiving, as well as more irksome trends like “pumpkin-spice” everything and the inescapable Black Friday advertising. Gamut, with help from our… Read more »

thumb image
Moremore

Back to School: where are parents looking for deals?

The summer sun has set once again, and school is officially in session. The weeks leading up to September are prime time for parents to hunt for deals on supplies for the impending school year. We wanted to know where parents across America are most likely to go bargain hunting this Back to School season…. Read more »

thumb image
Moremore

Politically Programmatic

By Rob Byrnes Senior Director of Programmatic Sales, Gamut via Ad Age Programmatic advertising may be the greatest thing to come to elections since the voting booth. Consider some of the benefits of programmatic: it’s easy to scale, it’s fast, it’s nimble, and it’s self-optimizing. The benefits go on and on. The Ad Age article… Read more »

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Moremore

National Dog Day

Celebrating our best friends on #NationalDogDay! National Dog Day is in its 11th year (77th doggy year!) and “serves to help galvanize the public to recognize the number of dogs that need to be rescued each year, and acknowledges family dogs and dogs that work selflessly each day to save lives, keep us safe and… Read more »

thumb image
Moremore

Left Hander’s Day

Although only 7-10% of the world’s population is left handed, that doesn’t mean that lefty awareness should go uncelebrated! Started in 1976 by Lefthanders International, August 13th has been designated Left Handers Day “to promote awareness of the inconveniences faced by left handers in a predominantly right handed world.”  We know that lefties have to adapt to… Read more »

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Moremore

Tagless gets you half way there

August 5, 2015 – Rob Byrnes, Senior Director of Programmatic Sales,  Gamut via AdExchanger Traditional publisher waterfalls, where impressions are exposed to sales channels in descending order of the perceived value of each channel, have always stuck in the craw of yield-obsessed media sellers.  Tagless solutions are helpful for publishers to optimize their indirect sales channel pricing…. Read more »

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Moremore

The inside scoop on who screams for ice cream

July is National Ice Cream Month, and we’ve got the inside “scoop” on who is embracing summer’s favorite frozen treat in its time of glory. Using our consumer insights tools here at Gamut, we unwrap who screams for ice cream most, and what behavioral attributes they are most likely to possess. We all know and love… Read more »

thumb image
Moremore

What is RTB?

61% of programmatic budgets are spent on open exchanges utilizing RTB. So how does it work and what are the benefits to advertisers and publisher? Real-time bidding allows buyers to find audiences at scale and gives sellers the power to realize the maximum value for each impression. Gamut’s “What is RTB?” whitepaper explains why real-time… Read more »

thumb image
Moremore

Gamut Names David Aaron Vice President of Sales

NEW YORK – September 26, 2016 – Gamut has named David Aaron its new Vice President of Sales. In this role, Aaron will lead the Gamut sales team in developing strategies to create successful client partnerships and drive revenue. Prior to joining Gamut,  Aaron was a Director of Digital Ad Sales at Viacom, where he ran a team overseeing… Read more »

thumb image
Moremore

Back to School Insights

Take notes as Gamut explores the Back to School season with insights showing digital behaviors, geographical data, and just how parents find those deals on everything from school supplies to clothing. With 46 million parents of school-aged children needing to buy a variety of supplies and accessories before sending their kids back to the classroom,… Read more »

thumb image
Moremore

Gamut explores Valentine’s Day

How romantic are we at Gamut? Valentine’s Day is upon us and #TeamGamut wanted to know, just how romantic are we? So we decided to team up with our data partner CivicScience, to see how respondents answered and just how romantic (or not!) we were. CivicScience is a leading intelligent polling and real-time consumer insights platform,… Read more »

thumb image
Moremore

Growing with Gamut: 2015 retrospective

New year, new lessons. Launching in the twilight of 2014, Gamut united the businesses of Cox Digital Solutions and Cox Cross Media. Through Gamut, we sought to help advertisers and publishers find more success by combining advanced technology with human understanding. This resulted in a deeper knowledge of the best way to implement our data… Read more »

thumb image
Moremore

Mobile and holiday shopping

Fewer people were flocking to stores to take advantage of Black Friday deals. Only 1 in 5 adults planned to shop on this day, opting instead to spend time with their families and digest their turkey feasts. However, people still want to find the best deals they can in time for the holidays, and many… Read more »

thumb image
Moremore

World Kindness Day

Our commitment to kindness continues Today marks World Kindness Day, and in order to celebrate, we spent the past 30 days performing random acts of kindness for people all around us. Our goal was to spread the message of Small Acts, a nonprofit organization dedicated to bringing positivity to those in need. Although we feel… Read more »

thumb image
Moremore

Scary smart insights

Trick or Treat: Gamut opens the door to Halloween insights. We peered into our cauldrons to take a closer look at the most popular tricks and treats of the season. View the video below to see all of our spooky stats. This is just a small sample of the data and consumer insights thatGamut can provide…. Read more »

thumb image
Moremore

Committed to Kindness

In a recent CivicScience poll, 81% of respondents said that being kind is more important than being successful – and we couldn’t agree more! To celebrate World Kindness Day, CoxReps and Gamut have partnered with Small Acts, a non-profit organization that performs acts of kindness for those in need of positivity. These acts of kindness… Read more »

thumb image
Moremore

Fall data art series

What’s your favorite part about the fall? The air has gotten cooler and the leaves have begun to change colors; fall is officially underway. With this change in seasons come delightful holidays like Halloween and Thanksgiving, as well as more irksome trends like “pumpkin-spice” everything and the inescapable Black Friday advertising. Gamut, with help from our… Read more »

thumb image
Moremore

Back to School: where are parents looking for deals?

The summer sun has set once again, and school is officially in session. The weeks leading up to September are prime time for parents to hunt for deals on supplies for the impending school year. We wanted to know where parents across America are most likely to go bargain hunting this Back to School season…. Read more »

thumb image
Moremore

National Dog Day

Celebrating our best friends on #NationalDogDay! National Dog Day is in its 11th year (77th doggy year!) and “serves to help galvanize the public to recognize the number of dogs that need to be rescued each year, and acknowledges family dogs and dogs that work selflessly each day to save lives, keep us safe and… Read more »

thumb image
Moremore

Left Hander’s Day

Although only 7-10% of the world’s population is left handed, that doesn’t mean that lefty awareness should go uncelebrated! Started in 1976 by Lefthanders International, August 13th has been designated Left Handers Day “to promote awareness of the inconveniences faced by left handers in a predominantly right handed world.”  We know that lefties have to adapt to… Read more »

thumb image
Moremore

The inside scoop on who screams for ice cream

July is National Ice Cream Month, and we’ve got the inside “scoop” on who is embracing summer’s favorite frozen treat in its time of glory. Using our consumer insights tools here at Gamut, we unwrap who screams for ice cream most, and what behavioral attributes they are most likely to possess. We all know and love… Read more »

thumb image
Moremore

Digiday Agency Summit

Key Biscayne, FL October 26-28, 2015 Gamut is proud to be a sponsor of the Digiday Agency Summary held October 26-28 from Key Biscayne, Florida.  Gamut’s Michael Scott, SVP of Strategic Partnerships will be leading a discussion starting at 9:45am on Wednesday, October 28th. Dialog with Gamut: Media lessons learned from past political campaigns will concentrate on the cycle that is… Read more »

thumb image
Moremore

Politically Programmatic

By Rob Byrnes Senior Director of Programmatic Sales, Gamut via Ad Age Programmatic advertising may be the greatest thing to come to elections since the voting booth. Consider some of the benefits of programmatic: it’s easy to scale, it’s fast, it’s nimble, and it’s self-optimizing. The benefits go on and on. The Ad Age article… Read more »

thumb image
Moremore

Tagless gets you half way there

August 5, 2015 – Rob Byrnes, Senior Director of Programmatic Sales,  Gamut via AdExchanger Traditional publisher waterfalls, where impressions are exposed to sales channels in descending order of the perceived value of each channel, have always stuck in the craw of yield-obsessed media sellers.  Tagless solutions are helpful for publishers to optimize their indirect sales channel pricing…. Read more »

thumb image
Moremore

What is RTB?

61% of programmatic budgets are spent on open exchanges utilizing RTB. So how does it work and what are the benefits to advertisers and publisher? Real-time bidding allows buyers to find audiences at scale and gives sellers the power to realize the maximum value for each impression. Gamut’s “What is RTB?” whitepaper explains why real-time… Read more »

thumb image
Moremore