Back to School: where are parents looking for deals?

Back to School insights

The summer sun has set once again, and school is officially in session. The weeks leading up to September are prime time for parents to hunt for deals on supplies for the impending school year. We wanted to know where parents across America are most likely to go bargain hunting this Back to School season. For help, we turned to our data partners at Experian Simmons and Rhiza.

We used Experian Simmons to create a custom segment of “parents with kids ages 6-11, who agree that advertising helps them choose products for their children.” We also used Rhiza, our data mapping partner, to run custom segments against geographic metrics, creating interactive maps that illustrate data in Nielsen DMAs:

A high number of consumers in numerous parts of the country are receptive to Back to School ads, and thus much more likely to hunt for deals on backpacks, new clothes and everything else needed for a successful school year.

Gamut has the ability to conduct research with these tools, as well as many others, through a suite of valuable data partners. We make finding the right audience, and the buying and selling of digital media easy.  Let Gamut help you find and connect with your target audiences.